The BMW Group's reborn MINI brand has made a name for itself, among other things, with its unconventional promotional methods, mainly targeted at a younger (in age or at heart) audience, some examples of which include the Life Ball specials , spicy tweets on social media channels and even a…peep-style corner show .
It's regional divisions also play a role in this, as is the case with this specially modified "punk" Coupé by MINI Brasil, which comes complete with a huge Mohawk, studs, spikes and…wait for it…a ring-style piercing.
Mini apparently took the punk (feel free to call it kinky) Coupe for a number rides across the South American country to get the attention of local consumers.
See the pictures in the gallery after the jump.
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